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Model of Ideal sports TV channel

Ideal sports TV channel.

GalacticsporT24.
1.1 . The purpose - to Create the sports TV channel, capable to compete with NTV Plus and sold abroad.
1.2 . The social importance - sports Promotion.
1.3 . Advantages of the project - Innovative option of display of sports, possibility of replenishment of staff by means of involvement of the audience.
Broadcasting outside the CIS.

1.4 . In the long term high demand of TV channel.
Because it is thematic, on it sports are broadcast only, and interest to it grows recently in Russia.
Besides, by estimates of experts, soon the viewer will start giving preferences to narrowly targeted and informatsionnonasyshchenny TV channels.
Here that they noted:
orientation change from a massovization to a demassovization;
character change from predictable, predetermined, regulated, evolutionary on spontaneous, spontaneous, high-intensity;
fragmentation (reduction of average volumes of real TV viewers) and formation of the multichannel environment;
increase of requirements to quality of television services and content of transfers;
pluralization of valuable and ideological orientations of TV viewers;
increase of activity and subjectivity strengthening.
All this allows to look into the future of our project with optimism.

1.5 . Financing will be carried out by the individual, the sponsor.
Initial investments have to make 15 million rubles.
2 .
2.1 . "Sports 24 hours per day! " - the slogan drawing attention.
The main broadcasting time will be given to a news, sports analytical programs, various talk-shows, well and certainly by the airs of the most sign events of world sports.
And the grid of the airs will be formed taking into account wishes of the consumer. For example, if there is a choice what to show: Manchester City - Chelsea or the Everton Tottenham, on TV channel will be that, for what the consumer on our pages in social networks will vote.

2.2 . Target audience - man's, the planned size - million people worldwide.
In the first year the audience in 700-800 thousand audience is planned.
2.3 . Signal distribution - private cable networks, GalacticsporT24 holding.
2.4 . The TV channel is planned to divide into tens narrowly targeted, separately on each sport, and the main analytical programs and a talk-show will go on the main thing which won't be abolished.
2.5 . Also diversification of the income will be possible at the expense of a broadcasting on the Internet, the system of repetitions of all of the most interesting that was shown on the channel in the last week there will be adjusted and to be organized hot lines with leaders of TV channel.
2.6 . In the first year it is planned to leave in zero, or to get profit of 10-15%.
2.7 . Hierarchy of the channel: Director, Editor-in-chief of TV channels, Head of department of information, Editors of TV channels, Editors of department of information, Directors and Prodyussers, Commentatores and Correspondents.

Category: Мои статьи | Added by: champion (08.05.2014)
Views: 324 | Rating: 0.0/0
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